You did it. You implemented a new marketing strategy and have three new patient appointments this month. Problem is, only one of them shows up for their appointment. Perhaps your new patients do show up, but you have a cancellation for a two-hour bridgework visit. Studies have shown that 1 in 10 patients miss dental appointments, and up to 1 in 8 miss teeth cleaning appointments. If this costly and frustrating experience happens to you regularly, resulting in hours of dead time every month, it may be time to rethink your patient no-show policy and how you handle new patients. Continue Reading Combating No Shows.